One in five high street stores to close by 2018
One in five high street shops will close over the next five years according to a new survey.
One in five high street shops will close over the next five years according to a new survey.
Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously.
As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
Publisher IPC Media has launched two further mobile advertising products – Premium Content Suite and Gallery Breakout –offering ways for advertisers to engage with their audiences through IPC’s brands.
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part of their mobile marketing strategy, many marketers still miss the opportunity. Digital Strategy Director Julian … [Read more…]
Interflora has won a high court battle over Marks and Spencer in the UK, ruling that the supermarket chain could not use the florists’ trademark as a Google AdWord to boost its visibility on the search engine.
Microsoft Advertising has teamed up with Specsavers to launch the eyewear company’s ‘Spectacle Wearer of the Year’ (SWOTY) campaign on Skype.
Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media.
Is it possible to create a truly ‘omnichannel’ experience for customers, given how fragmented the PC, mobile and tablet markets are? Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.
Less than a third of people in the UK have any idea what a “smart watch” is, at a time when global technology brands such as Apple and Samsung are strongly rumoured to be developing these wearable devices, according to a new report.