As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
According to the studies cited in this infographic, newsletters sent by the organisations have the lowest spam abuse rates and are opened twice as often (30.9 percent) as average email campaigns.
Below are more statistics on how newsletters can drive business for publishers and brands, as well as a few tips on when to post.
Source: Scoop.it
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Great post in many ways. Not sure it’s right to conclude that just because teenagers’ use of email declines, we’ll see the same thing among managers. Email is a business critical medium. In my experience, senior managers report, hire and buy via email. I’m not sure that will migrate to SMS or on to social networks.