brands Archives

Top tips: Why marketers should care about the European heatwave

August 9, 2019

For marketers, warm weather presents an opportunity: the chance to connect with their audiences in a highly relevant way. Timo Kohlberg, Product Marketing Manager, Adobe explore how marketers can use data analytics to enable a reactive approach to customer experience.

Twinings picks e.fundamentals to boost ecommerce analytics

August 9, 2019

Tea brand Twinnings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

Facebook influences buying decisions ‘7 times more than other social platforms combined’

August 9, 2019

Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.

Third of UK smart speaker owners ‘engaging with brands’

August 9, 2019

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

What does the WFA’s ‘Voice Coalition’ mean for advertisers?

August 8, 2019

As more people turn to voice search, Wesley MacLaggan, SVP, Marketing at Marin Software looks at what the WFA’s ‘Voice Coalition’ means for advertisers looking to gain consumer attention in the age of the smart speaker.

In-house marketing ‘costing firms lost productivity and creativity’

August 6, 2019

Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.

Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

August 6, 2019

The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.

Scourge of social – saviour of revenue? How older generations are transforming social

August 6, 2019

‘Old’ people can be just as tech savvy as anyone else… and they’re open to advertising, too. As the age demographics of social networks get older, Emily Knox, Head of Social and Content at Tug, looks at how marketers can adapt to the rise of the social silver surfer.

ASOS and Klarna expand global payments partnership into the US

August 6, 2019

Payments provider Klarna has expanded its partnership with fashion giant ASOS, to include the US.

Sizmek sells Peer39 to group of industry veterans

August 5, 2019

Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.