Yahoo plans to let marketers bid on ads based around a user’s ‘social influence’, rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates.
Nearly a third of UK shoppers want Amazon to open bricks-and-mortar stores in the country, with many people dissatisfied with the current state of high streets, according to a new survey.
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated.
Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting.
UK trade body the IAB has launched a new initiative to drive consumer awareness over targeted online ads, with some of UK’s largest news brands, media owners and advertising tech businesses donating inventory
Microsoft’s Bing is partnering with The Independent to bring the paper’s latest news to the UK Bing News app for Windows 8.
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends.
The Telegraph has launched a new technology content platform in partnership with Wired.co.uk, bringing together the week’s top trending technology stories, to promote the BMW i3 Concept Coupé.
Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns.
Panasonic UK has collaborated with IPC Media, who has created an online campaign to promote the new Smart Viera TV range and Lumix TZ40 camera. Panasonic is the first advertiser to use the new Amplify product, launched in April.