Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research.
One in 3 FMCG shoppers in India now adopt a multi-channel approach, going online first and then head to the stores to buy, according to new research.
The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research.
Just who is a typical UK YouTuber? Nearly one-fifth of those watching YouTube are watching less TV according to new research looking into the top myths and realities of users of the video sharing platform.
Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report.
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.
60% of UK consumers shop online every week, with over half preferring to complete purchases while in bed via laptop or tablet, according to a new poll.
Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform.
Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain.
Twitter has bought long-time partner and social data provider Gnip, as the social network looks to boost its targeting abilities for advertisers.