Managing email relationships with potential and existing customers is a tricky balancing act. Steve Abbott, Director at The British Consumer Index, used data to show why brands that continue to use ‘cold’ email could not only waste their marketing effort and money but risk damaging the brand in the process. By contrast ‘warm’ email is … [Read more…]
Digital ad technology firm nugg.ad has partnered with premium mobile ad sales house Mobsta to launch a new service in the UK.
With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands looks to get their messages to the right people at the right time.
Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly.
What is the world’s most valuable brand? According to the latest Millward Brown data, the first place in no longer occupied by Apple, which has been overtaken by a more aggressive Google, currently valued at $159B. This infographic from FinancesOnline presents the top 10 most valuable brands of 2014 that also tries to explain the … [Read more…]
Apple has bought Beats Electronics, the music and headphone company owned by rapper Dr Dre for $3bn- marking the most expensive deal in the tech giant’s 38-year history.
Last week saw Google update its Panda search formula designed to drive down the value of poor content websites. Sylvia Nankivell, Traffic Acquisition Manager, Affiliate Window looks at why nthe move is good news for smaller affiliate sites.
Online ads for Mercedes were seen more often by fraudster robots than humans, according to a new report.
The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads, according to a new report.
There’s no mistaking that the United Kingdom has been undergone somewhat of a transformation; new groups of consumers continue to emerge, and old ones change and evolve with time. Understanding the nuances and habits of consumers has never been more important for marketers to be able to create the right campaigns to engage their key … [Read more…]