Digital ad technology firm nugg.ad has partnered with premium mobile ad sales house Mobsta to launch a new service in the UK.
By partnering with nugg.ad, Mobsta can now model and build audiences to target mobile consumers across its portfolio of sites and apps with reach and scale, providing added value to its network of mobile sites and apps.
“Mobsta is a leading sales house representing select premium mobile properties. We look forward to partnering with Mobsta to provide brands with the ability to address audiences at scale and measure campaign success in terms of brand metrics on mobile and tablet media”, said Richard Metcalf, Director of Mobile Solutions at nugg.ad.
John Scorah, Director of Mobsta, is delighted to cooperate with nugg.ad in the future: “The mobile ad market has enormous potential and we are confident that we have found the ideal partner with nugg.ad, as their Mobile Solutions provide our customers with an efficient tool to not only address bespoke target groups but also plan and optimise their mobile campaigns in real time.”
www.nugg.ad/