Unilever scoops top marketing awards at Effies
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide.
brands
Yahoo!’s Prime View ‘must be extended to UK’
The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ad trade body ISBA.
Non-sponsors get three-quarters of all World Cup shares
Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors, according to new data.
Companies must crack ‘social’ customer service in order to survive- Forrester
Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report.
Top 5 customer service tips: Why brands lose ground by failing to properly engage with customers
Ian Horsham, Divisional Director, Promotions and Incentives, The Grass Roots Group looks at why brands are losing ground by failing to properly engage with customers, and how they can resolve this.
Digital news overtakes papers in UK (but TV still leads)
Brits using news websites and apps now outnumber those reading printed newspapers, but TV news remains the most popular news source, according to communications watchdog Ofcom.
Top tips: How to measure customer service on social media
Social media is fast becoming the channel for customer service. Gartner has predicted that by 2015 at least 40% of customer service will be conducted via social media channels. Companies have rigorous systems in place for measuring the effectiveness of their customer service via phone, email and other traditional customer service channels – but how … [Read more…]
Case Study: How American Apparel adapted their brand to Tumblr to boost referrals
American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.
Search ads ‘lift brand awareness’
Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.
Cannes Lions case study: Edgy ‘First Kiss’ viral gets hearts racing with subtle branding
This ad for clothes brand from took the web by storm with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral ads success, despite its almost non-existent branding.