As publishers battle with a decline in subscriptions and advertising sales, and marketers search out new ways to grow sales online, could there be a way to drive revenues that works for both parties? Anotine Boulin at Purch looks at how publishers and brands can combine to take better advantage of ecommerce.
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee.
With 77 percent smartphone penetration, UAE has easily one of the highest smartphone penetration rates in the MENAP (Middle East, North Africa and Pakistan) region, according to new research.
Visual data analytics company VisualDNA has integrated with the Google Adwords platform.
With football mania in full swing, Patrick Wyatt, VP, Product at Criteo has uncovered some statistics that highlight the changes in online buying behaviour during world cup matches. During the recent England v Uruguay match, online sales soared in the three hours leading up to the match but then dropped by 15% once the game … [Read more…]
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded.
With the World Cup, Wimbledon and the Commonwealth Games capturing public attention this summer, Paddy Power is ramping up its marketing with a new scheme that lets fans that spread the word on social media to get better odds on bets they place.