Visual data analytics company VisualDNA has integrated with the Google Adwords platform.
The integration will help its clients optimise their search marketing budgets and ultimately increase revenues through the integration of VisualDNA’s personality, demographic and lifestyle data sets.
The integration will further the use of VisualDNA’s data by allowing upload of custom audience models and segments to improve the efficiency of a brand’s paid search budget.
Harry Parkes, VisualDNA’s Product Director, commented, “Existing analytics tools are very good at analysing how many customers visit a business’ site, but what they can’t do is tell you anything about who that customer is or what their intent and motivations might be. This is exactly where VisualDNA can help. We are working with several brands at the moment to help understand aspects like brand affinity, motivations, and customer value. This gives our clients a unique level of understanding about how to tailor and target their marketing activity to spend more efficiently and increase response and engagement rates.”