Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’
Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research.
brands
‘Huge jump’ in mobile ad engagement over year (infographic)
Most UK consumers are finding mobile ads on their smartphones, tablets and other devices to be much more informative and helpful now than they did at this time last year.
Video marketing ‘most trusted format’ by consumers
A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research.
Top tips: Three trends from dmexco shaping advertising
As dmexco took over Cologne for two days last week, Pierre Naggar, Managing Director, EMEA, at Turn discusses some of the prevalent trends there and how they are impacting the marketing industry.
Top tips: E-fashion merchandising: How to win new customers and sell more
Caroline Hey, Director International Business at search and navigation specialist FACT-Finder, looks at e-fashion merchandising and how brands can learn a thing or two from leading fashion stores when it comes to merchandising measures aimed at increasing customer satisfaction, conversion rate and average basket size. She offers 6 tips and tricks that have already been … [Read more…]
Paid social ads ‘convert more customers than organic’ (but email still strongest)
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall.
Top tips: Digital word of mouth- Marketing’s most important strategy
Getting a customer to recommend your brand online is like gold dust to any marketer- but how can this be achieved? Matthew Robinson, Marketing Communications Manager at Acxiom, looks at the D-WoM strategy (Digital Word of Mouth), exploring what this concept is, why it is so important and also highlight ways that marketers can start … [Read more…]
Viacom’s £450m Channel 5 deal gets green light
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal.
Right to reply: Do brands need to make their apps Apple Watch compatible?
The Apple Watch is the first new product line for the company since the iPad in 2010. Sam Clark, CEO of Conjure, a company that specialises in developing apps for emerging technology platforms—including wearables—looks at why brands need to consider making their existing apps for friendly towards smart watch users.
How does Google judge content quality? Study shows brands have advantage
Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google…but being a brand also helps, according to new research.