Halloween ‘top time of year for beauty videos’ (infographic)
Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google.
brands
Halloween search spend unmasked: Disney dominates US costume hunts
Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014.
Organic search accounts for over half of website traffic
Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research.
Rubicon Project gets ABC EDAA Trust Seal
Real-time ad trading platform Rubicon Project has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
Pharmaceutical digital marketing shake-up as millennials turn to web for self-diagnosis
There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing.
Guest comment: Why mobile programmatic is the future
As brands’ target audiences move towards smartphones and tablets, Andy Mitchell, European MD of BrightRoll, explains why every digital marketer needs to be thinking about mobile programmatic ads.
Mobile makes up 39% of display ad conversions (but Google and Facebook lag behind)
Mobile devices are shifting fromk and influencing medium to a conversion medium, accounting for 38.6% of display ad conversions during Q3 2014, according to new research.
Too many retargeted ads ‘put people off buying’
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.
The rise of the 26 ‘smart cities’: $2 trillion opportunity for brands
As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.
SnapChat gets first ‘creepy’ ad (in a good way)
After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.