Janrain buys Arktan to boost social media marketing tools
Social identity management firm Janrain has bought Arktan, a provider of innovative real-time social curation and social engagement products.
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Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge
In the year when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. Online video and native ads are turning brands into publishers- and they need to adapt fast. This year we saw ‘old empires’ like Disney and DreamWorks bet on digital futures, while BuzzFeed’s … [Read more…]
Top 3 data-driven and programmatic advertising trends for 2015
Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn.
Top 10 media predictions for 2015: The future is ‘choose your own content’
Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh.
Gratterpalm buys Underwired agency to boost CRM tools
Leeds-based creative communications agency Gratterpalm, has acquired London based Underwired, the UK’s leading specialist CRM and Multichannel consultancy.
Top 10 social trends in 2014: Twitter troubles, mobile upstarts and the ‘dark social’ debacle
With chat apps blurring the lines between social media and mobile, the digital marketing landscape just got a whole lot more complicated. With Instagram now bigger than Twitter, China’s giants going international and still many links being shared on untrackable channels like email, marketers need to think beyond Facebook if they want to engage their … [Read more…]
Slow retail sites cause 1 in 3 to shop elsewhere
A third of Brits would abandon a retailer’s mobile website or app if it didn’t load within just three seconds, and look to shop elsewhere, according to new research.
Search trends in 2014: EU squeezes Google; SEO evolution; mobile upsurge
The shifting sands of SEO best practice continued to challenge marketers this year. Major new algorithm changes meant that low quality links, guest blogging posts and Google+ authorship were all relegated on Google results pages. However, Google felt the squeeze of EU pressure this year, as the dominant internet giant was forced to submit to … [Read more…]
Instagram now bigger than Twitter
Instagram has overtaken Twitter with 300 million users, as Facebook continues to monetise its photo-based social network with new ‘verified accounts’.
Digital marketing predictions for 2015: Mobile and data-driven strategy key to success
As 2014 draws to a close, John Watton, EMEA Marketing Director, Adobe Marketing Cloud looks at how mobile, cross-channel, data driven marketing and customer experience will impact the marketing landscape in 2015.