Vice and Unilever unite for female-focused channel
Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly.
brands
Unilever at Cannes: Modern marketing is about ideas, trust and transformation
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasis ‘marketing to people’.
Tinder woos Cannes: More than 20% of users swipe right on ads
Dating app Tinder was wooing brands at Cannes, and it says that one in five of its users are engaging with brands on its app.
WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’
WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.
BBC Worldwide forms creative agency ‘StoryWorks’ in content marketing drive
BBC Worldwide, the commercial arm of the BBC, has launched a new content marketing team called BBC StoryWorks, sitting within BBC Advertising.
Heinz QR codes accidentally link to ‘saucy’ porn site
In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site.
Google ‘Mobilegeddon’ 2 months on: How did brands fare?
When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the changes affected sites that are not optimised for smartphones and tablets? New research … [Read more…]
Unilever plans ecommerce boost in China with Tencent’s JD.com
Unilever has struck a deal with JD Worldwide, a cross-border e-commerce platform linked with Chinese web giant Tencent, as the FMCG conglomerate looks to expand its online presence in the Asia Pacific region.
Rise of the ‘Thrivers’ consumer demographic
A new demographic group indentified as ‘Thrivers’ are a media-literate, tech-savvy and positive minded audience; with a greater social responsibility and complex relationship with brands, according to a new report.
New image analytics tool tracks eyes on social media
A new tool that lets brands and agencies identify, track and analyze logos contained in billions of social media posts across platforms has gone live, with O2 among the first brands to sign up.