People now spend on average over 3.5 hours a day using our mobile devices, making them the most important screen in our lives for content and the most valuable one for advertisers, according to new research.
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter.
The ‘Berlin Wall’ of sport governance is crumbling…how long before other brands follow Adidas and make a break for the exit? Following Adidas ending its IAAF sponsorship deal early in the wake of the doping crisis, John Owrid, Chairman at Sporting Mouth, looks at the wider implications for brand sponsorship.
From individually created recipe ideas and ingredients lists in supermarkets to intuitive, customer inspired fashion recommendations, retailers have the chance to transform the in-store engagement. As the quality of the in-store experience becomes a critical aspect of brand value, Craig Sears-Black, Managing Director, Manhattan Associates, explains the importance of empowering store assistants with actionable customer … [Read more…]
With more ads being bought through automated exchanges, how will the ad industry evolve in 2016? Kevin Tan, CEO, Eyeota looks at five key trends that he believes will impact programmatic this year.
Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events.
Native advertising is set to decline this year, with fewer brands prepared to invest in sponsored digital content. Nick Brown, CEO of Avid looks at the current state of native advertising and the issues surrounding measurement and creativity.
A quarter of Brits (25%) are planning to spend less time using social media or digital devices in 2016, with information overload and rising stress levels to blame, according to new research.
Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research.
JUST EAT has appointed Ben Carter as UK Marketing Director as the restaurant delivery marketplace looks to boost its digital team.