PlayBuzz gets $15m Disney investment to boost content engagement
Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company.
brands
Luxury retail tips: It’s 2016 – omni-channel engagement is no longer optional
Massimo Fubini, CEO and Founder of ContactLab, looks at the need for luxury retail brands to implement the omni-channel experience into their customer engagement strategies.
Top brands take part in first B2B event in Muslim lifestyle sector
Some of the world’s biggest brands, including Tesco, Asda and Ogilvy, will take part in the first-ever B2B conference on Muslim lifestyle – a sector worth trillions of pounds.
Top tips: Using life events in marketing campaigns
Simon Farthing, Head of Consultancy at data science consultancy Profusion, discusses how data science can be used to identify life events to improve marketing campaigns.
Worst junk mail offenders revealed: Schools and retailers clog up inboxes
The majority of branded communications issued by companies has been branded as ‘irrelevant’ by consumers, with schools and retailers among the worst at spamming customers, according to new research.
Women lead the charge over last-minute men in Easter shopping
Almost half of all Easter retail searches made from smartphones, with traditional Easter bonnets making a comeback as top Easter accessory, according to new research.
Facebook and Universal slammed for showing different trailers to ‘ethnic audience’
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.
Luxury brands failing to sync online and offline experience
Luxury brands need to keep up with the trend of connecting online and offline environments to increase web and in-store traffic and promote sales, according to new research.
Games streaming site Twitch expands into 24/7 food channel
Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative.
Bloggers and native ads: Google outlines 3 key rules
Google has outlined three key rules for any blogger who trades coverage on their site for a free product.