Facebook Messenger adds Dropbox sharing and Salesforce data
Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce.
brands
IPA Bellwether: UK marketing budgets rise (but confidence falls)
IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit.
Video viral of the week: Adobe parodies pop-up ads in ‘Snakebite’ campaign
Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below…
Facebook lets brands create AI chat bots
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with Whats App and Messenger users.
Facebook finally lets brands and celebrities share sponsored content
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.
RetailMeNot takes voucher business into Spain and Italy
RetailMeNot is expanding into the Spanish and Italian markets, match up consumers with retailers offering deals and vouchers.
The death of mass media? Marketers bet on one-to-one relationship with consumers
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.
Global TV trends: BBC and Netflix lead way for recommendations
Whether public service or paid-for, the UK’s TV channels are most likely to be recommended by viewers- but Netflix is on the rise, according to new research.
Mobiles account for half of internet time for 16-24s
Mobile use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data.
Mondelez to sell Oreos in China via Alibaba ecommerce deal
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online.