Sponsored content giant Outbrain gets new European boss
Content recommendation firm Outbrain has promoted Stephanie Himoff to Managing Director Northern Europe.
brands
Half of consumers want brands to use artificial intelligence
Half of consumers are interested in brands using artificial intelligence (AI) for customer engagement, such as chatbots or virtual assistants, according to new research.
Luxury brands know 80% of in-store customers by name
Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research.
Man size no longer fits all: Generation Z shuns gender ‘stereotypes’
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research.
Smartology debuts German contextual ad tech: Reuters and W&V sign up
Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile.
Microsoft to buy LinkedIn for a massive $26bn
Microsoft has struck a $26.2bn (£18bn) deal to buy professional social platform LinkedIn, paying more than Facebook did for WhatsApp.
Media agency secrets exposed: Industry rocked by US report
Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed?
Jawbone hit by backlash for ‘insensitive’ Fathers’ Day email
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.
Amazon grocery service finally comes to UK
Amazon has finally launched its grocery service in the UK, in a major challenge to supermarkets.
‘Dark social’ channels dominate UK mobile sharing activity
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research.