Top tips: It pays to use mobile payment in apps
With Apple Pay growing in popularity, Johannes Heinze managing director EMEA at AppLovin, looks at why app makers should integrate the technology into their services.
brands
Smart tech: Brands must work to realise its potential
While UK consciousness of smart tech is approaching saturation with 99% of consumers now aware of it, only 33% have reached an advanced level of familiarity — indicating that further development is required to boost usage and understanding of its benefits.
Top tips for making viral videos [INFOGRAPIC]
Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market…
Samsung “most trustworthy Olympics sponsor brand”- survey
Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonalds is the least trusted, according to new research.
Who is playing Pokémon Go? New research shows its not just millienials
Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research.
A giant leap for Pokémon Goers? Email and AR, unlikely but perfect partners
Pokemon Go! is huge- but how can brands get involved in the catch ‘em all craze? Josie Scotchmer, Marketing Manager at Mailjet looks at how the games’ predecessor Ingress has started using emails- and how this may be a valuable tool for brands as sponsored Pokestops roll out in the near future.
Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.
Snapcart turns shopping receipt data into cash
Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines.
Retailers “must learn to talk consumers’ language”
Engaged customers are better customers, buying more and giving you better traction. This new DMA infographic explores what makes brands engaging and what consumers see in their favourite brands.
Pinterest revamps ad process: Lets brands bid on CPM campaigns
Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression.