Mastercard and IBM’s Watson team up for connected GM cars
Mastercard has signed up to Onstar Go, a smart car platform from IBM and General Motors.
brands
Alibaba recruits big brands in Singles Day event extravanganza
Ahead of this years’ ‘Singles day’ shopping spree next month, Chinese ecommerce giant Alibaba gathered 80 top Chinese and international fashion and lifestyle brands in Shanghai to pull off an interactive, large-scale fashion show.
Smartwatch sales fall sharply as consumer interest fades
Smartwatch shipments declined by 51.6% year-on-year, suggesting that consumers are not ready for connected timepieces just yet, according to new research.
Visual IQ buys Refined Labs to boost attribution analytics
Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider.
Guest comment: The morning the day after Black Five Day
While there remains a fixation with how much is spent over the Black Friday weekend, the real, sometimes forgotten, work should also focus on what is actually going to happen next. John Fleming, marketing director EMEA and Asia Pacific Webtrends looks at Black Friday and Cyber Monday as an opportunity to gain new customers for … [Read more…]
Emotional ad targeting: eBay debuts ‘mood marketing’ tool
eBay Advertising has launched a new that will transform targeting on the site, allowing brands to identify shoppers who are in a specific mood and serve them the most relevant ads.
Guest comment: The positive side of negative reviews
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice looks at how negative reviews could actually help build consumer trust.
UK marketers “suffering tech-induced anxiety”
The rapid pace of digital change is leaving most marketers feeling overwhelmed, with Brits suffering from more tech-induced anxiety than their European counterparts, according to new research.
Pop culture clothing site Absolute Cult launches consumer website
Clothing retailer Absolute Cult, which prints Star Wars, Marvel Comics and Disney garments, is launching a new consumer website with SpinMe’s imaging technology following successful shop fronts on Amazon and eBay.
Who are the world’s most influential social media personalities?
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.