Top tips: 3 unconventional holiday marketing tactics to help you stand out
With the Christmas frenzy now in full swing, Bart Mroz offers some last-minute digital marketing tactics to stand out from the competition this holiday season.
brands
9 in 10 brands “not measuring social media marketing efforts”
Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research.
People trust social media photos 7 times more than traditional ads- report
Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.
Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, Netimperative has assembled our 25 favourite virals from around the world for your viewing pleasure…
Mobile ad targeting “getting better”: 60% now reach intended audience
Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research.
Black Friday round-up: US shoppers spend $3.34bn online but high street sales fall 10%
This year’s Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe.
Disney’s Moana film runs social media promo with Thames Clippers
Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.
Best Practices in Social Video: How to Use Twitter for Business
The second in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove, looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Twitter video work for your business.
Search “still top for brand discovery and research”
Despite the rise of mobile and social media, search engines still play the most important role in the brand discovery and research phases, according to new research.
Image trends: Marketers think representing modern society more important than being ‘on-brand’
When selecting imagery, concerns around representing “modern day society” outweigh the need to fit well with brand messaging, according to new research.