Top 30 Chinese global brands: Lenovo tops list
Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.
brands
Top 10 UK YouTube ads of the year
With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.
Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities
There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research.
European shopping trends 2017: Over 50s spend 71% more per visit than youngsters
Over 50s European shoppers spend 71% more per visit than other age demographics in shopping centres, despite visiting 25% less, according to new data.
Top 10 Facebook 360 videos: BMW leads the way
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
VR and AR “set to revolutionise the e-commerce industry”
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.
January key month for “selfish spending”
January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the gifting season, according to new data from eBay Advertising.
Online Merchandising – time to break all the rules
Online retailers are missing out on sales opportunities because they are unable to create relevant merchandising rules for each customer. Sören Meelby, VP of Marketing at Apptus argues that the time is now for retailers to stop struggling with rules-based personalisation and move onto the next phase of predictive machine-learning.
Instagram Stories gets ads as daily users reach 150m
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory.
Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.