Unilever invests in ‘Snatch’ augmented reality treasure hunt game
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.
brands
Valentine’s Day: Which country is the least romantic?
Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British.
Food shopper survey: Quality and service considered more important than price
Food product quality and good service are a bigger factor than price for UK shoppers, according to a new report.
Who won the social Super Bowl? Top 10 brands on Twitter
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.
GlobalWebIndex debuts new data set to help brands boost audience profiling
GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers.
Brands “need to be more authentic in customer engagement”- DMA
Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board.
IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme
The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.
Lego overtakes Ferrari as the world’s most powerful brand
Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research.
Most marketers “miss sales due to dated marketing technology”
Over three quarters of marketers (76%) depend on peak retail periods to drive revenue, but most drown in content management demands due to over reliance on dating marketing technology integration, according to new research.
Is Facebook working on an Apple TV rival?
Facebook is creating a TV application for set-top boxes, working like Apple TV to provide “TV-quality” shows licensed by the company, according to a news report.