A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.
Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research.
Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.
Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research.
Britain’s love of a mini-break is growing as UK consumers search for more me-time moments, according to new research.
The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.
Mobile video platform LoopMe is now integrated with adsquare, a mobile data exchange, following successful campaign collaboration with Ad Tech unit, Cadreon.
UK consumers are set to spend big on cultural and experiential gifts for their loved ones in the run up to Valentine’s Day, according to new data from eBay Advertising.
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.