One year to go until GDPR: ICO offers action plan for brands on consumer data collection
The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018.
brands
Nokia 3310 nostalgia overshadows iPhone and Samsung
Nokia’s relaunch of its classic 3310 – the first mass-market mobile phone – has prompted a significant peak in consumer engagement with the brand, as half (50%) of consumers say they have read or heard about Nokia in the past week, according to a survey by Harris 24.
YouTube takes on US cable with $35 monthly TV service
YouTube is set to launch a live TV service in the US in the next few months that offers the four major US broadcast networks plus cable channels.
1 in 3 online transactions may be misattributed by marketers- study
Retailers who lack a cross-device perspective may misattribute up to 31% of their transactions, according to new research looking into how companies track their customer’s purchase journeys.
Which brand won the social media Oscars?
Several brands successfully took advantage of the politically charged atmosphere at this year’s Oscars with new ads, with Cadilac generating the most buzz, according to new research.
AOL strikes global mobile data deal with Adsquare
At Mobile World Congress, AOL and mobile data exchange, adsquare, announced a new partnership to bring adsquare’s unique data of 360 million mobile consumers globally together with the ONE by AOL platform.
The Real Danger of Fake News: Is your Brand’s reputation at stake?
Asaf Greiner, Founder and CEO of Protected Media, looks at the fake news dilemma and how it can lead to brand erosion for advertisers appearing alongside these news sites. Getting in front of consumers is goal number one, and if a user chooses to visit these sensational sites, it’s their choice and can the advertiser … [Read more…]
Top tips for marketers looking to score with seasonal marketing
Håkan Thyr, Director, Strategic partnerships, EMEA at ChannelAdvisor, offers some top tips for online marketers looking for extra visibility during peak seasons.
Ad blocking levels have “stabilised”- IAB
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.
Ads at the Oscars: Which brands spend the most?
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.