Teens pick Google as coolest brand (according to Google survey)
Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.
brands
From satisfaction to advocacy: Using video to foster brand champions and take customer loyalty to the next level
Online retailers not only need to stand out from a sea of other e-commerce outlets to win an initial purchase, but to continue to do so again and again. In the third of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how video content can be used by today’s e-tailers to help … [Read more…]
Verizon to merge Yahoo and AOL under “Oath” umbrella brand
Verizon plans to merge Yahoo and AOL under one brand named “Oath”, but the two internet giants will be able to keep their names, according to a news report.
Regional publishers urge brands to reject “blind programmatic” ad-buying
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.
Aldi and Lidl struggling to build loyalty with UK shoppers despite ever growing market share
Aldi and Lidl have not built well-rounded relationships with their customers even as they continue to grow, while Tesco and Sainsbury’s are seen as the most rewarding supermarkets by their regular shoppers, according to new research.
Fake news! This year’s best (and worst) April Fools pranks in digital
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
TabMo expands mobile video ad tech in UK with Mobsta hire
Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.
Looking at the bigger picture: Six key strategies for effective online merchandising
While automation is essential for efficient online merchandising, retailers also need the ability to manually curate the look and the feel of their website in response to trends and sales data if they want to attract shoppers. James Wilson, Senior Consultant at Fredhopper, offer six key tips on using all data points retailers have at … [Read more…]
Facebook takes on Snapchat with “Stories” feature
Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year.
62% of marketers are not using personalisation in their campaigns
Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research.