How celebrity endorsements influence young consumers
Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research.
brands
eBay comment: We went programmatic only for a week. Here’s what happened.
Is a programmatic only future good for brands and marketers? eBay recently ran an experiment where it only traded adverts bought on a programmatic basis. Rob Bassett, Sales Director (Hard Goods) eBay reports back with the results…
“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands
Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.
Rise of the “Fast Fashion” industry: Catwalk retail shops see 21% growth in 3 years
The Fast Fashion industry has grown 21% over the past 3 years, with retailers collaborating with celebs and reality stars the MOST successful brands, according to new research.
Tommy Hilfiger debuts world’s first video ad chatbot
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.
Mobile app performance remains a problem a decade after iPhone launch
On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research.
Consumers “open to new financial technology” but concerned by privacy and trust
The vast majority (69%) of consumers are open to trialling a new financial product if it offers a clear benefit regardless of who is offering it, but many are held back by data privacy and trust issues.
Ad platform MainAd uses AI to boost programmatic marketing for brands
Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising.
Mobile commerce trends: Sharing drives Apple Wallet sales
More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.
Top crisps brands on digital: Popchips beats Walkers for engagement
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.