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Australia

Digital advertising in Australia: The engagement paradox [INFOGRAPHIC]

March 21, 2016

Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data.

Ads advertising, Australia, infographic, media

Developer interview: Building online communities with Deeplearning4j

March 8, 2016

Adam Gibson and Chris Nicholson, are founders of Deeplearning4j — the first commercial-grade, open-source, distributed neural net library written for Java and Scala, with one of the most active communities on Gitter. In this Q&A session, they  share their thoughts, experiences and lessons learned on open source community building.

News, Social apps, Australia, content, Europe

Global privacy trends: Citizens prepared to give up data for ‘national security’

March 4, 2016

New global research reveals that most global citizens favour enabling law enforcement to access private online conversations if they have valid national security reasons to do so, or if they are investigating an individual suspected of committing a crime.

Regulation agencies, Apple, Asia Pacific, Australia, Brazil

The most effective ad campaigns: Australia and India win at engagement

March 2, 2016

More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.

Ads, Content, Video, Viral adspend, advertising, agencies, Australia, brands

Android Vs. IOS: Apple users outnumbered three to one

February 26, 2016

There are now three times more Android users than iOS users worldwide, according to new data.

Mobile Android, Apple, Australia, global, UK

Guest comment: Why MINI’s Big Tent strategy was the real winner of Super Bowl 50

February 12, 2016

This year’s Super Bowl was one of the most ad-heavy ever. J. Walker Smith, Executive Chairman of The Futures Company argues that one campaign stood out head and shoulders above the mass of mediocrity. Here’s why…

Ads, Video, Viral advertising, Australia, brands, global, marketing

Global mobile shopping trends: Brits ‘most likely to shop on a smartphone’

January 20, 2016

UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey.

E-commerce, Mobile Australia, ecommerce, Europe, global, retail

IOT trends: Waiting for the wearables revolution

January 12, 2016

Asia leads the way when it comes to wearable tech, with many key developed markets yet to catch on, according to new research..

Mobile Apple, Australia, brands, China, demographics

Netflix launches worldwide (except China)

January 8, 2016

Netflix has launched its service in 130 countries, nearly the whole world, with the exception of China.

Video Australia, China, content, Europe, government

Amazon Dash: Smart dishwasher does the detergent shopping for you

January 5, 2016

Whirlpool is linking up its range of new refrigerators and dishwashers to Amazon Dash, so they can order replacement products automatically.

E-commerce, Mobile, News Amazon, Android, Australia, UK
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