UK mobile ad firm StrikeAd expands into Japan
London and New York based StrikeAd has struck a deal with Tokyo-based advertising business mediba to offer its clients StrikeAd Fusion, a mobile-specific mobile-specific demand side platform (DSP).
Asia Pacific
Developing markets 'to deliver half global adspend growth'
Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.
Developing markets ‘to deliver half global adspend growth’
Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.
LBi debuts in Australia with Sydney office
Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.
Infographic: Social media in India
Social media is booming in India, with Facebook and Yahoo leading the way, according to new data.
Top 10 global retail sites: Amazon accounts for 1 in 5 of all web visits
In terms of retailers, Amazon sites reached the largest global audience with more than 282 million visitors in June, or 20.4% of the worldwide Internet population, according to new research.
British Airways debuts first affiliate program in the US with buy.at
British Airways has launched its first performance marketing program in the US market, appointing global affiliate network buy.at as the sole partner.
Komli Media buys Indian mobile ad platform ZestADZ
Komli Media, an Asia Pacific media technology platform, has bought ZestADZ , a leading mobile advertising platform.
Digital ‘to account for 17% of global advertising this year’
Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast.
Smartphones on the rise in Southeast Asia
Almost half of online consumers in Southeast Asian countries who say they do not own a smartphone, say they plan on buying a smartphone in 2011 according to a recent global online survey from The Nielsen Company.