Microsoft buys typing app SwiftKey for $250m- report
Microsoft has bought London-based SwiftKey, a pioneer in touchscreen typing apps, according to reports.
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Top tips: What does 2016 hold for integrated marketing?
One of the biggest challenges for brands is to harness the value of true integration and creativity particularly during the next 12 months. Sandra McDowell, MD at Amaze Communications, highlights 7 key trends we expect from integrated marketing.
#Techfugees looks for digital solutions to global refugee crisis
A new initiative looking for digital solutions for the global refugee crisis is calling on tech firm to submit their ideas, ahead of a conference at 10 Downing Street this week.
Mobile trends: 90% of mobile time spent using apps [Infographic]
People now spend on average over 3.5 hours a day using our mobile devices, making them the most important screen in our lives for content and the most valuable one for advertisers, according to new research.
AOL debuts new platform for publishers
AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers.
Overseas mobile shoppers flocking to UK brands
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter.
Revealed: Apple makes more money in 3 months than all of Android’s lifetime
Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone.
Smart parking bays, electric bikes and Thames-powered heating: London trials smart tech
Using the River Thames to heat homes, testing electric bikes and trialling state-of-the-art smart parking bays are just some of the innovative projects to be put to the test in London as part of a Europe-wide technology drive.
Top search tips: SEO Doesn’t Just Mean Google
Search engine optimisation (SEO) doesn’t just have to be about Google. Other search engines and channels including Facebook, YouTube, location search and more recently the rise of voice search provide fantastic opportunities to drive traffic to your site. Chris Pitt, Head of Marketing at Vertical Leap explains how to use these channels and what they … [Read more…]
Google debuts real time ads for brands to have a ‘Superbowl moment’
Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events.