One Comment

  1. Jonathan.H

    Thanks for the contribution, Sandra. This is an important read. And detailed, too!

    #5 jumps out at me most, more from personal experience than anything else: it’s a constant source of frustration.

    Breaking down those barriers internally is key to the success of Integrated Marketing, I feel. A point that was echoed in this companion piece I was reading earlier ( Long story short? Continually having to jump through hoops does no one any favours, marketer or customer! Let alone the marketing budget’s bottom line…

    Hopefully higher-ups ‘get with the program’ in 2016, so to speak. Only good things can come of it!

    Looking forward to reading more,

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