Google White Paper: Choosing the right path for a successful mobile launch
Google Transformation Experts has issued a White Paper focused on how brands should choose the right product, design and development path for a successful mobile launch.
apps
Adobe debuts app creation tool for brands
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.
Right to reply: HSBC takes biometrics mainstream
Assessing the customer engagement impact of major UK roll out of biometrics for mobile banking customers Stuart Dorman, Head of Apps, Sabio looks at HSBC’s latest move to take biometric banking mainstream with fingerprint scanning.
Global social media trends: 93% of adults have social media account [INFOGRAPHIC]
Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research.
Search case study: How Frooition cut marketing costs 65% via smart SEM
Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.
O2 starts selling customer tube journey data to advertisers
O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data.
Independent goes online-only as newspaper shuts down
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.
Beyonce helps smartphone usage skyrocket during Super Bowl 50
The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research.
Twitter ‘First View’ puts video ads at top of timelines
Twitter is making two big changes to the way its users’ timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user’s feed.
Samsung’s ad blocking app removed from Google Play store
An app running on Samsung’s recently updated API new ad blocking capabilities, has been abruptly removed from the Google Play store.