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Facebook’s ‘context collapse’: Massive drop in personal sharing

April 14, 2016
Facebook stops collecting iPhone app data for ads
Facebook stops collecting iPhone app data for ads

Facebook users are now less likely to share personal information on the social network, instead opting to cross-post content from friends or other media platforms, according to new research.

Social apps, content, Facebook, global, local

Yahoo sale: Bidders gets deadline as Mayer future in doubt

April 13, 2016

Yahoo is officially up for sale, with bidders for the embattled internet pioneer given until April 18th to make a move, according to a news report.

Content AOL, apps, comScore, Facebook, Google

Trust hampers Internet of Things adoption- report

April 8, 2016

Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things.

Mobile apps, Brazil, China, France, Germany

Guest Comment: Ad Blocking Will Be A Help, Not A Hindrance, To Brand Advertisers

April 6, 2016

Is there is too much emphasis on the tech side of advertising and little creative? Adam Gilsenan, Chief Media Consultant at mobile advertising company YOC, looks at what advertisers need to focus on to prevent the demand from consumers for ad blockers.

Ads, Content, Regulation advertising, Android, apps, content, email

Barclays finally adds support for Apple Pay in the UK

April 6, 2016

Barclays has confirmed that its customers will be able to use Apple Pay from today, almost nine months after the launch of the mobile payment service.

E-commerce Apple, apps, iPad, Travel, UK

Football stadiums get free wi-fi (for some apps)

April 4, 2016

England’s Football League has announced that free wi-fi, for a particular set of official apps, will be made available at Championship, League One and League Two stadiums.

Mobile Android, apps, content, media, sport

April Fools’ round-up: Gmail prank backfires as Sony busts ghosts

April 1, 2016

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…

Ads, News, Video, Viral apps, brands, content, email, Google

White paper: 6 steps to unlock the true value of the Internet of Things

April 1, 2016

Yet the majority of organisations are treating it with a short term or ‘gimmick’ led approach. Businesses are at a clear junction, they can either make changes to increase their market share going forward or stick to existing models and risk failure.

News analytics, apps, content, ecommerce, marketing

Google’s opens up its machine learning tech to developers

March 31, 2016

Google has made its Cloud Machine Learning platform available to developers today, giving them access to the platform that powers Google Photos, Translate and the Google Inbox app.

Ads, Mobile, News advertising, Amazon, apps, digital data, Google

The Times ditches online rolling news

March 31, 2016

The UK’s Times and Sunday Times have merged their websites and launched new apps, ceasing its rolling news operation in favour of four online editions each day.

Content apps, BBC, content, Twitter, UK
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