As technology evolves, this year’s Mobile World Congress has provided a glimpse of things to come. Mark Haviland, MD of CPA network Rakuten LinkShare, takes a look at some of the biggest mobile shopping trends to watch in 2013 and beyond.
Media discovery service Shazam has reached 300 million users, as the firm announces new apps for the iPad and Android tablet devices.
Skype has begun testing a video messaging service that lets subscribers deliver recorded clips to their contacts for playback when they come online.
Yahoo boss Marissa Mayer has announced plans to cut down on its smartphone apps, as the company looks to boost its advertising through more targeted campaigns.
Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.
As technology grows at a rapid pace, our reliance on gadgets has changed the way we consume media- and advertisers have to adapt accordingly. Ahmed Ahmed at Eloqua looks at the impact of our gadget addiction, and where marketers need to focus in 2013.
Web connected cars will soon become commonplace, with all new automobiles being built with features that will in some way connected to the internet, according to a new report from the BBC.
Interflora has appointed Croud to manage the florists search, social, mobile and display campaigns as part of a new digital push.
A new app helping British servicemen and women keep in touch with their friends and family has gone live.
Last year, Carling Black Label ran a mobile campaign inviting South African soccer fans to ‘Be The Coach’. Using mobile voting users selected the team and make live substitutions in a huge South African soccer game. This case study looks at how the campaign generated almost 450% traffic increase to its Facebook page and a … [Read more…]