Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online became blurred. As part of a new 2012 review series, Netimperative looks back at … [Read more…]
In a frank interview this week, Google’s executive chairman Eric Schmidt has admitted his surprise that Apple has not sued the search giant.
2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the … [Read more…]
Mobile now accounts for 13% of internet traffic, up from 4% in 2010, and now makes up a majority of traffic in some emerging markets, according to new research looking into mobile internet access.
Apple has launched its iTunes Store in India, Russia, Turkey, South Africa and 52 additional countries, as the firm looks to expand the reach of its download store.
Apple has sacked the executive who lead its widely-criticised mobile maps program as part of an ongoing staff overhaul, according to a news report.
Microsoft is looking at expanding its retail outlets to the European market, after a trial run in the US, according to a news report.
The Pakistan websites of Google, Apple and Microsoft were among the victims of a large scale hack attack on Saturday. During 24 November, Google.com.pk, Microsoft.pk, Apple.pk and Yahoo.pk among many others were taken offline. About 300 websites in total were defaced by hackers reported to be carried out by a blend of attackers from both … [Read more…]
Microsoft has won the patent rights for wearable Augmented Reality glasses that display let live updates on events as they are watched in real life.
Microsoft has won the patent rights for wearable Augmented Reality glasses that display let live updates on events as they are watched in real life.