Google Maps gets 10m iPhone downloads in 48 hours
Google’s new maps app for the iPhone has become one of the most successful app launches ever, getting over 10 million downloads in just 2 days.
Apple
Mobile trends: Smartphone penetration hits 55% in leading European countries
Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe.
20 biggest marketing blunders of 2012
Everyone makes mistakes- but some mistakes are bigger than others. From Apple’s wonky maps to Yahoo’s boss being fired over alleged ‘fake CV claims’- this year saw plenty of high-profile digital disasters. As part of our 2012 review, Netimperative salutes those campaigns, companies and people that slipped up in spectacular fashion- providing ample warning to … [Read more…]
Weird news: The 25 oddest digital news stories of 2012
From self-driving cars to fridge magnets that order pizza, 2012 saw more than its fair share of odd digital news stories. As part of our year in review series, Netimperative looks back at the stranger side of marketing, with the 25 weirdest digital news stories of 2012.
Google Maps returns to Apple store with new features
Google’s new standalone Maps app for iOS has just gone live in the App Store, following Apple’s controversial decision to replace it with their own brand of mapping software.
Digital media trends in 2012: The 10 biggest headlines of the year
As Google’s upcoming augmented reality glasses show, digital media is fast encroaching on every aspect of modern life. The pace of technological change has been phenomenal, and as technologies converge and media habits change, marketers need to adapt their budgets accordingly. As part of a 2012 review, Netimperative looks back at the 10 most popular … [Read more…]
Gaming and app trends in 2012: The 10 biggest headlines of the year
From social media and maps to games and news updates, mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites like Twitter and Facebook, and downloading or streaming music and videos are things … [Read more…]
Yahoo revamps webmail for smartphones and tablets
Yahoo has released the new version of its popular webmail service, as it looks to expand its reach on mobile devices.
Mobile and tablet trends in 2012: The 10 biggest headlines of the year
In Western markets, it’s easy to forget that feature phones still dominate globally, but this is changing fast. Smartphone sales accounted for 40% of total mobile phone sales in 2012, up 47% on last year. The technology behind mobiles and tablets is evolving rapidly, with Android and Apple leading the charge in an increasingly competitive … [Read more…]
Top search terms of 2012: Euro 2012 beats Olympics in Google Zeitgeist report
Euro 2012 was the most searched-for sporting event in the UK, ahead of the Olympics, according to Google’s review of the year.