According to recent research, some 50% of potential online sales are lost for the simple reason that customers are unable to find what they are looking for on a website. A primary contributor to this can often be the fact that a site’s taxonomy, or the manner in which categories and their underlying products are … [Read more…]
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
This week’s movers and shakers in the digital industry: IPC | Buongiorno | QVC | Code Computerlove | Reevoo | Affilinet | IDM | nugg.ad | BT | Visit England and Lastminute | AudienceScience | Guava | Tug | Shazam | LBi and bigmouthmedia | I Spy Marketing | Carrentals | Webcredible | Capablue | … [Read more…]
Apple has launched the second generation of its iPad at an event in San Francisco, with Orange and T-Mobile to sell the tablet computer in the UK from 25th March.
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
The UK user experience market grew by 5% in 2010, and will grow by an estimated 8% year-on-year in 2011 to a value of approximately £222 million, according to new research.
The Bing search engine overtook Yahoo! for the first time worldwide in January and increased its lead in February according to web analytics company, StatCounter.
Companies are beginning to invest more in offline marketing channels to complement increased digital investment, via integrated campaigns, according to a new study.
Business analytics firm SAS is acquiring Assetlink, a marketing resource management firm, giving its clients greater marketing tools
In 2011, it is estimated that cybercrime will cost the British economy a total of £1.9billion, which equates to £103 for every person affected1. This wee, Internet security specialist Norton launched its new Cybercrime Index in London to help combat this issue, by tracking and warning computer users about daily cybercrime risks around the world.