2011 was the year that saw social media and email marketing begin to merge but in 2012, the most effective digital marketing strategies will have the multi-channel customer at their centre. The benefit of integrating your digital marketing strategies is that your brand will always be exactly where your customers (existing and future) are. This … [Read more…]
As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.
Lexus, the luxury vehicle division of Japanese car manufacturer Toyota Motor Corporation, has begun the roll out of its brand new European website, imagined, designed and built by full service marketing and technology company Amaze.
Many UK online travel sites are failing to make the most of videos and images to maximise their visibility in online searches on Google.
Experian has today announced the UK launch of AudienceView, its new digital marketing tool designed to help brands better communicatewith their most sought after customer groups.
Latest research from PricewaterhouseCoopers show internet advertising spend levels have broken all records. The US internet adspend data shows continued massive switches into online advertising from other media.
Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum.
Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process.
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to new research.
Some of the most common practices in digital reporting have been shown to be seriously flawed accordingly to Gary Angel, President of Web Analytics Consultancy, Semphonic. It’s easy to criticise other people’s management reports, but is there a better alternative? Angel believes there is.