Rakuten debuts marketplace
Online retailer Rakuten has launched a new third-party retail platform, letting small and large sellers create their own branded e-shops within the Rakuten Play.com website.
analytics
Top newspapers on Pinterest: Mail Online gets 2 million shares
The Daily Mail website has generated 2 million ‘pins’ on Pinterest, with the Guardian getting the greatest number of shares for a single article, according to new research.
Top tips: The Taming of the Shrew- Marrying statistical analysis and digital measurement
Traditional web analytics makes several assumptions about the user’s intent. Gary Angel, President of Semphonic, looks at new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.
AdInsight tracks which publishers drive quality phone calls
AdInsight is set to launch a new ‘pay-per-call’ affiliate network for called ‘Performance’, which will provide phone call analytics for advertisers, networks and publishers.
Guest comment: What every marketer needs to know about big data
‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim Sterne, founder of the eMetrics Summit and president of the Digital … [Read more…]
Guest comment: Is there a need for independent analysis with online video advertising?
There’s been a lot of debate around the need for independent data when it comes to online video ads, and many would agree. However, Alex Macnamara, UK Commercial Director Tremor Video, believes that there is a case for the opposite and explains why.
Adobe links mobile and analytics tools for advertisers
Adobe has updated its AdLens cloud-based, media optimisation technology, linking it with analytics tool SiteCatalyst.
Twitter online marketing effectiveness – new research toolkits for brands
Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an important edge. Here’s why…
Skype lets businesses offer free public wi-fi for £10 a month
Skype is offering businesses the chance to offer free public wi-fi, provided they sign up through a Skype app.
Google debuts tag manager for analytics and ads
Google has launched a new tool that will help firms manage website tags- snippets of code used to track traffic, insert ads and link to affiliates.