Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Google debuts tag manager for analytics and ads

October 4, 2012

Google has launched a new tool that will help firms manage website tags- snippets of code used to track traffic, insert ads and link to affiliates.

google%20tags.jpg
Google Tag Manager is a free service, and one that operates in a similar manner as other Google web site services, such as Google Analytics or Google Adwords.
The system is designed to cut down on admin time taken inserting tags for analytics, ad networks or affiliates.
Using Tag Manager, an organization embeds a snippet of code that connects each page to Google, which then provides the needed tags for each page when it is called by a browser.
According to its official blog, Google claims that shifting tags from the Web page to a hosted service could potentially help manage tags in a number of ways.
Google explained that the new tool “consolidates your website tags with a single snippet of code and lets you manage everything from a web interface,” which should mean users can add new tags to their sites without needing help from IT specialists.
Google has developed a mechanism to load the tags so they don’t get in each other’s ways and slow the page load times.
The firm also offers a number of tools for debugging and the previewing of tags. Users can specify which pages, or which types of pages, can be delivered with which tags and multiple sites can be managed from a single Goggle account.
Google is not the first to offer to enterprises a tag management service, with firms such as QuBit and TagMan offering similar tools.

Read the official blog announcement here
Google Tag Manager

Uncategorized analytics, Google

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT