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analytics

Digital skills gap: 76% of firms plan a big data project in 2017

February 3, 2017
Black Friday saw retailers ‘capitalising on publicly available data more than ever before’
Black Friday saw retailers ‘capitalising on publicly available data more than ever before’

76% of UK companies are planning a big data or data analytics project within the next twelve months, but 70% of C-level executives say they are struggling to up-skill employees effectively to maximise Return on Investment (ROI) for business intelligence tools.

Ads analytics, content, marketing, UK

Six nations marketing: Dark Social “key to converting rugby fans”

February 3, 2017

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers.

Social advertising, analytics, content, email, Facebook

Snap Ads gets self-serve technology solution via 4C

February 2, 2017

Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.

Ads, Mobile, Social analytics, brands, Facebook, media, technology

Data becoming indispensable to marketers around the world- report

February 1, 2017

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.

Ads, Content advertising, analytics, brands, global, marketing

What’s Next in Customer Experience? Reimagining Business.

January 31, 2017

With the digital and offline worlds more entwined than ever, products are expected to weave seamlessly into the fabric of people’s lives and experiences, regardless of their unique journeys. Donald Chesnut, SapientRazorfish Chief Creative Officer, gives his unique perspective on customer experience in the digital age.

Ads, Content, News analytics, brands, marketing, technology

Obama posts outnumbered Trump’s on Instagram by more than 2 to 1 during inauguration

January 27, 2017

President Obama was over twice as popular as President Trump on Instagram during last week’s inauguration, data from Instagram analytics platform Iconosquare reveals.

News, Social analytics

Top data marketing tips: Putting customers at the heart of campaigns

January 26, 2017

Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.

Ads, Content, News Amazon, analytics, brands, content, digital marketing

What 2017 holds for customer experience: big data and the rise of immersive personalisation

January 25, 2017

As we start the new year, Gagandeep Gadri, VP, Head of Customer Experience & Analytics, Capgemini Consulting UK looks at how retailers, brands and marketers will look to perfect the customer experience in 2017.

Ads, News analytics, brands, Christmas, marketing, Regulation

AOL debuts self-serve TV ad-buying tool

January 25, 2017

AOL has launched a new self-serve TV ad-buying solution as part of their ONE platform.

Ads analytics, AOL, brands, demographics, media

Email marketing still best performing channel for marketers- report

January 23, 2017

The vast majority (84%) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41%), according to new research.

Ads analytics, email, global, marketing, UK
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