Is winter here yet? Game of Thrones chatbot answers fan questions
Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show.
analytics
Mastercard uses artificial intelligence to protect Citi and Paysafe customers
Customers of Citi in the UK and Paysafe are the first to benefit from Decision Intelligence, the first use of artificial intelligence implemented on a global scale directly on the Mastercard network.
Europe digital trends: Online ad spend extends lead over TV
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.
Top analytics tips: Why 100% viewability is not enough
Vincent Potier, COO at Captify, looks at how brands need to go beyond just the simple metric of viewability.
Why mobile conversion rates are terrible: 7 user frustrations
Mobile is now the dominant device for online shopping, but conversion rates are roughly half what you typically see from desktop users. Steve Borges, co founder of Biglight looks at seven key barriers that prevent mobile browsers becoming buyers.
Online reviews boost sales (even if they’re negative)
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.
Top 10 high street fashion retailers on Instagram
Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.
Mobile, PC or Tablet? Study reveals sectors most dominated by different devices
Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily what you might think.
Company bosses rank customer experience above sales and marketing
UK and US business executives rank customer experience above sales and revenue as the key focus in 2017, according to new research.
Guest comment: Micro Moments In mobile can be massive opportunities for advertisers
Micro Moments is Google’s term for when consumers suddenly have the need to know or do something. Oliver Gold from mobile ad company YOC looks at four defined micro moments and what advertisers and marketers need to consider when addressing these opportunities.