Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Mastercard uses artificial intelligence to protect Citi and Paysafe customers

July 5, 2017

Customers of Citi in the UK and Paysafe are the first to benefit from Decision Intelligence, the first use of artificial intelligence implemented on a global scale directly on the Mastercard network.

Decision Intelligence is a comprehensive fraud decisioning service. The solution uses artificial intelligence technology to help financial institutions increase the accuracy of real-time approvals of genuine transactions and reduce false declines.

Citi and Paysafe have already begun to use the technology in the UK, with additional markets and issuers to go live in the coming months.

Elif Kayhan, Head of Fraud Analytics for UK Consumer and IPB at Citi commented: “Mastercard Decision Intelligence has provided us with a solution that will increase the efficiency of fraud alerts and increase our fraud detection rate, helping us to ensure we are providing our clients the highest security against cyber-crime. We believe that this product will increase our fraud detection capabilities significantly and we look forward to working closely with Mastercard on this new venture.”

Johan Gerber, Executive Vice President, Security and Decision Products, Mastercard said: “Trust is a currency in itself. Our cardholders want peace of mind and convenience when using their Mastercard. Decision Intelligence enables issuers to approve more of the genuine transactions traditionally declined, while declining more fraudulent transactions that may previously have been approved.”

Current decision-scoring products are focused primarily on risk assessment, working within predefined rules. Decision Intelligence is a radical new approach that goes much further. It takes a broader view in assessing, scoring and learning from each transaction. That score then enables the card issuer to apply the intelligence to the next transaction.

The unique technology behind Decision Intelligence examines how a specific account is used over time to detect normal and abnormal shopping spending behaviours. In doing so, it leverages account information such as customer value segmentation, risk profiling, location, retailer, device data, time of day, and type of purchase made to ensure a better picture is available to issuers so they can make more informed decisions.

Andrea Dunlop, CEO Acquiring and Card Solutions at Paysafe added: “Paysafe is very pleased to team up with Mastercard to utilise Decision Intelligence. This will reduce false declines on transactions and consequently create a positive impact on the usability of the card, while still adding an extra layer of security to address ever-changing fraud trends.”

This technology is a core feature of the Mastercard Enhanced World Elite platform, and is available to Mastercard issuers globally as an optional feature.

View this infographic explaining how Decision Intelligence works below:

www.mastercard.com

E-commerce, News analytics, global, infographic, security, technology

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT