analytics Archives

Mergers and Acquisitions: private groups lead way despite huge Publicis aquisition

July 19, 2019

M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the list of most active buyers.

Amazon Prime Day sales beats Cyber Monday and Black Friday combined

July 18, 2019

Amazon declared Prime Day its biggest shopping event in history, with sales surpassing those of Black Friday and Cyber Monday combined.

Patak’s owner hires e.fundamentals for online sales push

July 17, 2019

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

Contentsquare buys Clicktale to boost digital experience analytics for clients

July 3, 2019

Analytics firm Contentsquare has purchased Israel’s Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.

The science of the influencer: A primer for TV and social ads?

June 18, 2019

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’

June 17, 2019

On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a fragmented and inconsistent brand experience.

53% of marketers claim ‘you can never have too much data’ (but many don’t know what to do with it)

June 14, 2019

More than half of marketers (53%) claim ‘you can never have too much data’ on customers, but one in three don’t know what to do with the data they’re collecting, according to new research.

Disruption causing 82% of C-Suite execs to plan to reskill in next 3 years

June 13, 2019

While reskilling employees is frequently discussed, reskilling the C-suite is often overlooked. Amid complex business problems with increased stakeholder consequences, the C-suite faces fresh challenges that require a new response from leaders.

Customer experience trends: Loyalty top priority for brands

June 13, 2019

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

SpotX appoints first Chief Scientist role amid expansion

June 7, 2019

Video advertising platform SpotX has appointed Dr. Neal Richter as its first Chief Scientist who will head up SpotX’s new Salt Lake City, Utah office.