This week saw Publicis acquire a majority stake in pure-play social media agency Big Fuel based in New York. Keith Hunt, Results International managing partner, looks at the growing trend for big advertising groups investing in social media…
Komli Media, an Asia Pacific media technology platform, has bought ZestADZ , a leading mobile advertising platform.
Nine in ten (90%) UK marketers say achieving a joined-up on and offline customer experience is important, but only 4% admit to having achieved it, according to new research.
The Internet Advertising Sales House (IASH) is to extend its role of policing online ad networks to cover more of the industry, including ad exchanges.
It was 1996 when the first online ad effectiveness study crept onto the web. Since then there have been more than 100,000, but the methodologies have had a battering from the different supplier agencies as well as from outside online ad land where traditional media were quick to find flaws. Now there are some new … [Read more…]
Apple has reportedly cut the price of the iAd rate card by 70% since its launch, as the company makes a second mark-down of its mobile ad format this year to attract advertisers.
Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast.
AppNexus, a real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies, is to open an office in London and appoint Ajay Daved as the first hire in the UK. Daved will work with new and existing clients, including online advertising networks, agency trading desks and … [Read more…]
Over four in five (81%) of UK smartphone users have looked for local information on their mobile devices, with the numbers even higher in the US, France, Germany and Japan, according to a new global study.
Facebook has launched its eighth ad format, dubbed the ‘comment’ ad unit, letting brands provoke debate from potential customers on the social network.