Adobe and Publicis unite for ‘always-on’ global marketing platform
Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts.
agencies
Ex-ITV online boss to join RadiumOne
Programmatic advertising firm RadiumOne has hired Toby Swire, formerly Online & Mobile Manager at ITV, as Regional Sales Manager to run their regional sales operation in the UK.
Top agencies on client wish lists: Carat and Mindshare lead the way
When it comes to agency pitches, most brands would like to see Carat and Mindshare on their list, according to a new survey looking into the perceptions of some of the biggest players in the ad industry.
Love to hate Google? Web giant ‘most’ and ‘least’ like media brand for advertisers
It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll.
Total Film publisher partners Rubicon Project for programmatic ad drive
Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange.
Amazon ditches Google AdWords for own ‘sponsored links’
Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector.
Facebook lets advertisers appear more often in timeline
Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ timelines, as the social network continues to steer brands towards paid ads.
Top marketing tips: Sod incremental. To succeed businesses must think small!
The idea of incremental change is becoming outdated. Brands take years to develop and business plans months to prepare, yet in a single click consumers and competitors anywhere can change it in any direction… and tell millions of others. Karen Connell founder of The SMALLmighty, explains why brands need to think small- and get real … [Read more…]
FMCG digital marketing creative agencies could be shaken up at Colgate-Palmolive
Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business.
Biggest hack yet? 1.2bn passwords stolen in global data theft
Russian hackers have stolen 1.2 billion user name and password combinations in what could be the biggest ever data theft, hitting big name websites “in virtually all industries across the world” according to a US security firm.