Top display ad tips: Dynamic creative in a programmatic world
Marie Dalton, Marketing Director EMEA, Connexity, explains why it’s so imperative to have accurate underlying data to drive the placement and the creative display.
agencies
Eyeota and Kantar Media strike ad-targeting partnership
Local audience data firm Eyeota has teamed up with analytics firm Kantar Media to share the ad targeting technologies with clients.
Guest comment: Programmatic needs to empower the value of brand advertising
For digital brand advertising to realise its programmatic potential, advertisers must first embrace the value of digital brand itself, says Paul Lowrey, Group Head at Collective
State of the data nation: Biggest programmatic ad spenders revealed
A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth.
UK watchdog slaps major agencies for disguising ads as articles
Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads.
Fashion firm fined for undisclosed paid Instagram ads
A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts.
SpotX boosts publisher team for Europe expansion
Video inventory platform SpotX is expanding its supply-side operations for UK and Southern Europe with the appointment of Robert Greaves as Supply Operations Manager and Julian Strutt as Business Development Manager.
Guest comment: Why Bowie predicted the right kind of native
The Thin White Duke predicted the practice of targeting tailored online content at consumers back in 1999. Shame publishers, agencies and brands are still struggling to get it right, says Avid Media’s Chief Business Development Officer, Lucy Hemming.
Global privacy trends: Citizens prepared to give up data for ‘national security’
New global research reveals that most global citizens favour enabling law enforcement to access private online conversations if they have valid national security reasons to do so, or if they are investigating an individual suspected of committing a crime.
Hacking a town: UK ‘Snooper’s Charter’ extends spying powers for Govt.
The UK governemnt has expanded powers in its so-called ‘Snooper’s Charter’, letting police access everyone’s web browsing histories and to hack into phones.