EU secures more protection for citizens in US data sharing pact
The US has finally agreed to the terms behind a data sharing pact with EU countries, which aims to protect citizens following governmet spying revalations.
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China clamps down on undisclosed search ads
The Chinese government is to enforce stricter controls on the way search engines display ads in the country, in a bid to better distinguish between natural and paid-for content.
Google helps brands think like YouTube stars with ‘certification programme’
YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform.
EU poll: Two-thirds of Netimperative readers back remain for better digital future
Over two-thirds (68%) of Netimperative readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.
Programmatic trends: Advertisers still relying on agencies as publishers opt for in-house systems
The use of programmatic advertising is changing across europe, with many advertisers opting for a ‘hybrid models’ but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.
Kantar links online and TV campaign reports for brands
Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined.
Media agency secrets exposed: Industry rocked by US report
Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed?
Ad fraud “accounts for 30% of online ad market” – report
The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud.
French ad tech firm ADventori expands to London
AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola.
CNBC executive John Pentin joins Smartology
Contextual digital advertising company Smartology has appointed John Pentin to the newly-created role of VP Global Sales as it continues its expansion. Pentin has previously held senior strategic sales roles at publishers including CNBC, Bloomberg and Newsweek.