agencies Archives

4C buys stake in iQ Media to create TV intelligence network Kinetiq

April 10, 2019

Marketing technology company 4C Insights has bought a majority stake in iQ Media, creating the world’s biggest combined TV intelligence network – Kinetiq.

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies

April 9, 2019

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

Snapchat forecast to lose users for the first time as redesign takes toll

April 4, 2019

For the first time since its inception, Snapchat’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

Government regulation on Facebook: what next?

April 4, 2019

Following the UK government’s proposed Facebook regulation, Adam Williams, CEO of influencer marketing service, Takumi argues why the marketing industry needs implement transparent, ethical social media marketing campaigns.

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues

April 3, 2019

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

Third of small business ‘have no website’

March 26, 2019

Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey finds.

Walled gardens ‘are marketer’s biggest peeve’

March 19, 2019

Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.

Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest

March 12, 2019

From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.

Two-thirds of small businesses use social media to monitor online reputation

March 11, 2019

A small business’s online reputation impacts its overall success, which is why 88% of small businesses monitor their online reputation at least quarterly. Two-thirds of small businesses (66%) use social media to accomplish this task.

TabMo links outdoor, connected TV and audio ads on mobile advertising platform Hawk

February 28, 2019

TabMo’s demand side platform (DSP) Hawk has connected additional advertising channels to its mobile inventory, giving advertisers a single destination to manage outdoor, smart TV and audio campaigns.