Pinterest platform opens up to search advertising
Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.
advertising
Measurement still the greatest challenge for cross-platform TV and video advertising
Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.
IAB UK launches “Gold Standard” to clean up online advertising
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
Online video spend overtakes banner ads for first time
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.
Adobe teams up with 15 ad tech firms to make all fees transparent
Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.
Advertising trade bodies unite to fight ‘annoying ads’
The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”
UK lags behind global average in mobile internet usage
The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, according to new research.
Lovie award winners 2017: David Attenborough and Ikea among digital winners
The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards.
Google ‘discovers Russia-linked ads’ on YouTube and Gmail before US election
Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election.
Mobile to make up more than half of all digital ad spend in Nordics
In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.